M&C Saatchi

On the 21st October, Rob, a representative from M&C Saatchi came in to talk to use about his job and what he does. he showed us a few advertisements and got us to talk about why they were effective. Then he told us that we would be making an advertisement for TFL. We had to make it about how dangerous crossing the road is for teenagers, and that they should be more careful. We could make it however we wanted but we had to make sure that we used the phrase "Don't die before you've lived."

Once we had finished discussing what we had to do we got into groups and started to plan our advert.

After break, we came back and watched some more adverts. This time when we watched them we had to look out for what different techniques were used in order to make it interesting. Then we went back to making our presentations and at the end of the lesson, presented it to the class.

The thing that went successfully was our presentation. We were able to get our ideas across very clearly and it was also really interesting and fun to make.

I learnt that creating an advertisement is a lot harder than I thought it would be. First you have to come with the idea and then you have to decide whether the idea is going to get your point across. Then you need to think where the ad could be displayed. there are a lot of different techniques needed and the process can take very long.

The thing I found the hardest was coming up with an idea.

Overall i think the day was really fun and enjoyable and the experience really helped me.